Anne and Linzi met in 2019 over a coffee to talk about the impact that a lack of inclusivity was having on their community, and their children. Quickly they realised that they had to work together, and before long Ani's World was born. In 2022 Anne moved on to start a new business, and Linzi now remains as the director of Ani's World. The company has evolved, but the mission remains the same;  'to create inclusive childhoods'.

 

Here's a little word from the co-founders"

 

"We want diversity to become the norm in every household we touch, and for our customers to be equipped with the tools to question the narrative society feeds them. The end goal is that this generation grows up to treat each other as full, whole individuals with no preconceived stereotypes."